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| This does not include initial system development costs. Interested? Click here Maintain brand integrity across all communications channels Your brand is one of the most important components of your business. It defines who you are and what you stand for. Being able to keep this message consistent is key. 1. As brand owners you work hard to create your brand. You spend a great deal of time and money creating and running the best marketing possible. Then you're forced to sit and watch as all this extra effort gets diluted by the marketing materials your partners / outlets etc produce 2. Adtool puts you back in the driving seat. It has been specially designed to ensure that every one of your marketing materials is perfectly produced to brand guidelines. In-built controls give the user the ability to create marketing materials that are absolutely relevant to their needs but ensure that the brand message is always consistent. 3. With Adtool you can be sure that all your marketing meets your exacting standards, every time Reduce time In a world of change, being able to adapt and move quickly is often the only way for companies to survive. Adtool gives you the ability to react quickly and definitely should the moment arise. Rapidly changing consumer tastes mean your marketing has never had to work harder to keep up. The content management behind the system cuts out unnecessary studio time ensuring your marketing materials can be rapidly updated and sent within minutes. The system dynamically re-sizes, personalises and amends ads, emails, posters etc. to end user requirements – always within brand guidelines. Where possible we integrate with industry standard material production processes to increase the time savings and ensure that all materials are compatible with production houses. The system record for a new advert to be created and with a publication is 15minutes – clients using our systems never missed a publication deadline Best practice Being able to control all of your marketing output enables you to plot your company's path with confidence. Adtool ensures you are always kept at the front of industry developments. 1. The Adtool system is a growing resource of marketing materials and best practice. 2. New marketing materials can be made available for your marketing staff to create within 2 minutes of being approved. An ad could be with a publication 20 minutes after you have approved the final design. Even in a publication on a different continent. 3. The Adtool system puts the most up-to-date marketing at the fingertips of those who you give access to it. Learn Wouldn't it be nice to see all the marketing that is being produced across the company? Adtool does exactly that whilst also giving you ways to measure its effectiveness. 1. With details of every marketing material produced at your fingertips you will be able to see exactly what marketing is being produced and by whom. 2. Feeding this information back into sales data is now an attainable goal 3. Developments in XML technology offer you a standard framework to transfer data from one program to another. For the first time you will be able to take your market research data and compare it with your actual sales figures, giving you a much more accurate Return on Investment. This will enable you to finally see if you're marketing pounds are punching their weight. Results See below for a sample of how some of our customers have benefited
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