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- Four years ago a team of digital designers and developers in an industry dominated by creativity, instinct and gut feeling came up with a vision that could transform the way creative material could be produced and distributed.
- They formed Adtool and took steps to bring Marketing into the 21st century with its first Marketing Automation system.
- The in-house design expertise was central to Adtool's adoption by a number of blue-chip clients; initially Chrysler & Jeep, followed by, among others, Royal Mail, Shell, Mercedes Benz and Smart.
- This came at the time that industry analysts were identifying Marketing Resource Management (MRM) as a software solution to help plan, coordinate and execute marketing campaigns.
- Driven by years of managing client marketing campaigns Adtool approached the problem by addressing issues that technology was best suited to – automating what were repetitive but expensive tasks.
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